This research attempts to demonstrate the effectiveness of cognitive interview (CI) techniques in the process of finalizing the survey instrument by establishing the conceptual equivalence of ethical values among managers from Sweden and India, from four different sectors namely, Corporate, Health, Education and Information Technology. CI was helpful in identifying items, which were difficult to answer or to understand, and with improper response categories. The results provided substantive insight into the cultural influence in the understanding of various values in the organizations. The paper highlights the types and applications of CI in different fields of the study of human behavior.
Biswas, U. N., Allard, K., Härenstam, A., & Poussette, A. (2016). Cognitive interview as an effective method in cross-cultural research: A study of organizational leaders in Sweden and India. In C. Roland-Lévy, P. Denoux, B. Voyer, P. Boski, & W. K. Gabrenya Jr. (Eds.), Unity, diversity and culture. Proceedings from the 22nd Congress of the International Association for Cross-Cultural Psychology. https://scholarworks.gvsu.edu/iaccp_papers/226