The Sikh cultural narrative was explored using social representations in the public sphere. To this end textual analysis of newspaper articles (N=200) published from January 2003 to April 2005 was done. These analyses addressed four major domains: religio-cultural, political identity, contemporary trends, and redressing self-perception. The emerging themes evinced negotiation for creating a distinct space within the multicultural society of India. The task of putting one’s self-identity together, of making it coherent and presenting it to others as ‘their culture’, was warranted for making the boundaries of their community distinct from other existing groups. Bonding with the group emerged as the main source of motivation at the individual and community levels to assert a community’s identity.
Author, F. M. (2013). Title of chapter. In Y. Kashima, E. Kashima, & R. Beatson (Eds.), Steering the cultural dynamics: Proceedings from the 20th International Congress of the International Association for Cross-Cultural Psychology, (paper number). (URL)