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Abstract

The purpose of this study is to investigate the influence of the Covid-19 pandemic on changes in tourist perceptions and travel behaviour when visiting Jammu and Kashmir during the unlocked phase of Covid-19. This study is intended to be nice. This pilot study included 208 travellers who were chosen on a non-probabilistic basis. A Chi-square test of goodness of fit, as well as content analysis, were performed on the collected data. According to the findings, the current COVID-19 epidemic will have an impact on travelers' perceptions and behaviour intentions in terms of economic expenditure, health and hygiene, modes of buying, travel patterns, travel partners, and destination choices. Finally, the study's important findings and practical implications for the management of the Covid-19 issue are detailed, and future research directions are offered based on the study's findings and limitations. To the best of our knowledge, this paper is the first exploratory investigation of the effects that the Covid-19 health issue is projected to have on tourist travel behaviour in Jammu and Kashmir.

Keywords

Covid-19; Travel behavior change; Destination choice decisions; Jammu and Kashmir; Perception

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

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