The United States and Cuba have navigated a strained political and economic relationship over the past sixty years; the tone of the relationship is in flux according to Cuban and US leadership, and most recently, COVID-19. Anticipating US travelers’ sentiments towards access to Cuba is more crucial now because of resulting policies playing out within the intersection of the shifting dynamics of the virus and the tumultuous political climate within the US. This study identified the personal factors that influence US travelers’ sentiment towards the US trade embargo and travel restrictions to Cuba. Results reveal that respondents with higher educational achievements, Spanish-speaking ability, Cuban knowledge, and those well-traveled, were likely to oppose the embargo and support access to Cuba.


Cuba trade embargo, US travel to Cuba, COVID-19, personal characteristics, policies