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Abstract

This study delves into an in-depth analysis of the intricate factors that shape service quality within tourism destinations situated in the Kashmir Valley. The principal objective of this research is to meticulously scrutinize the diverse elements that wield influence over service quality, with a particular emphasis on the pivotal role played by infrastructure in the delivery of services. To achieve this objective, the research encompasses an empirical verification process that takes into account infrastructure-dependent, independent, and other pertinent factors.

The nature and extent of these determinants are subjected to rigorous scrutiny at an individual level across five distinct destinations, employing the robust Multiple Linear Regression Model. The Service Quality Index, serving as the dependent variable, amalgamates the aggregate value of indices across multiple dimensions. Concurrently, factors influencing service quality are meticulously treated as explanatory variables in the analytical framework.

The hypotheses put forth in this research are validated, affirming statistically significant results. Intriguingly, the discerned significance predominantly aligns with the factors reliant on infrastructure, rather than those operating independently of it. Furthermore, the study reveals a lack of significant influence exerted by industry-related factors on service quality within tourism destinations in the Kashmir Valley.

In light of these findings, a strategic recommendation emerges for policymakers to redirect their focus towards the enhancement of infrastructure-dependent services as opposed to other service dimensions. The indispensability of improving tourism infrastructure is underscored as a pivotal means to elevate overall service quality within the context of tourism destinations in the Kashmir Valley. This nuanced approach is integral to formulating effective policies geared towards elevating the tourism experience and bolstering the region's competitiveness in the global tourism landscape.

Keywords

Service Quality, Tourist Spots, Determinant Factors, and Policy Perspectives

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