Abstract
The aim of the present study is to explore how RV travelers use online travel forums in their campground search. The identification of such variables will assist campground owners and operators in their marketing strategies, competitive positioning, and improving the overall experience for the RV traveler at their chosen campground and destination.
Keywords
campgrounds, online forums, recreational vehicles, word of mouth
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Recommended Citation
Fjelstul, Jill and Severt, Kimberly
(2011)
"Examining the Use of RV Travel Forums for Campground Searches,"
Journal of Tourism Insights:
Vol. 2:
Iss.
2, Article 4.
Available at: https://doi.org/10.9707/2328-0824.1019
Available at:
https://scholarworks.gvsu.edu/jti/vol2/iss2/4