•  
  •  
 

Abstract

The aim of the present study is to explore how RV travelers use online travel forums in their campground search. The identification of such variables will assist campground owners and operators in their marketing strategies, competitive positioning, and improving the overall experience for the RV traveler at their chosen campground and destination.

Keywords

campgrounds, online forums, recreational vehicles, word of mouth

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Share

COinS