The tourism and hospitality industry has not always followed sound environmental stewardship. Increased awareness among tourists worldwide has prompted sustainabilit­y discourse encouraging long-term systemic approaches to planning and development. The research article proposes a holistic conceptual conservation framework that shows how a united tourism and hospitality industry can curtail the processes of environmental destruction and collectively offer authentic touristic experiences. Visitors can fully experience tourist destinations through integrated ecotourism, ethnotourism, and other related tangential offerings alongside those of larger tourism and hospitality providers. The conservation framework hypothetically strengthens the customer loyalty of tourists towards all industry operators and related practitioners, regardless of size. The holistic conceptual conservation framework endorses eco-cooperation at a regional level and beyond in a manner that goes beyond community planning and forms the foundation for future empirical studies concerning the tourism and hospitality industry’s practitioner environmental sustainability applications and overall eco-responsibility level.


Sustainability, Sustainable Tourism, Ecotourism, Ethnotourism