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Abstract

The spa industry has achieved staggering growth over recent years. In 2015, there were 21,020 U.S. spa locations, most common being day spas followed by resort/hotel spas. In 2002, the first hard data on the number of U.S. resort/hotel spa facilities was revealed to the public. Since that time, the number of resort/hotel spa facilities has grown an additional 56%. Regardless of the staggering growth and size of the resort spa market, there are very few studies to help increase our understanding of this promising industry. As the industry expands and the spa-goer becomes savvier, it is important to know the range of spa menu offerings. Fourteen data sets of industry and member reports by the International Spa Association were collected, analyzed, and appropriate data extracted to create a comprehensive overview of U.S. resort spa menu offerings. Findings reveal that all resort spas offered massage, skin care and body services in 2016. Salon services were offered by 90% of all resort spas, followed by fitness or sports activities (62%), mind, body and spirit (56%), hydrotherapy (47%), complementary therapies (29%), wellness programs (13%) and medically supervised services (11%). Most common menu offerings included Swedish, pregnancy, deep tissue, and stone massages; anti-aging, sensitive skin, brightening, exfoliating and men’s facials; body wraps and scrubs and nail services. The report provides a comprehensive look at the most recent descriptive data on resort spa offerings.

Keywords

Resort, spa, menu, services, offerings, treatments, salon, massage, skin care, hydrotherapy, complementary therapies

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