Music tourism has boomed in recent decades and has been part of the rise in cultural tourism. In recent years, several communities have implemented a concert series to help promote tourism during the shoulder season, or slower months during the off-season. In this study, a longitudinal examination of several concerts of various sizes and genres spanning about three years looks at the economic impacts for the tourist destination of Panama City Beach, FL. This paper will conduct an analysis comparing the tourism development tax, hotel/motel data provided by the industry leading data resource, Smith Travel Research (STR), in order to determine the best indicator of measurement for this area. After determining the best indicator of measurement, this study will examine the impact music concerts are having on a particular tourism destination and analyze the impacts of variations throughout the different seasons.


concerts, economic impact, music tourism, Tourist Development Tax, Gulf Coast

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.