Keywords
literature review, language, marketing, communication
Disciplines
Business and Corporate Communications | International Business | Marketing
Abstract
This research reviews over two decades of research on language within international management. This comprehensive review codes and summarizes 263 articles, highlighting the impact of language in various strategic areas of management: language policy; HRM and organizational behavior; internationalization; HQ-subsidiary relationship; knowledge sharing; corporate reporting and governance; and mergers and acquisitions (M&A) and inter-firm strategic collaboration. This study also highlights two major needs within the discipline (internal vs. external focus of language and level of analysis – individual, group and organizational), and addressed the call for a broader future research agenda.
ScholarWorks Citation
Park, Yung-Hwal and Lehnert, Kevin, "A Review of Two Decades of Research on Language in International Management (1997 - 2022) - Supplemental Material" (2023). Other Faculty Publications. 3.
https://scholarworks.gvsu.edu/mkt_otherpubs/3
Included in
Business and Corporate Communications Commons, International Business Commons, Marketing Commons
Comments
This supplemental material supports the following forthcoming article:
Park, Y-H. and Lehnert, K. ‘A review of two decades of research on language in international management (1997–2022)’, Int. J. Business Environment, Vol. X, No. Y, pp.000–000.