Event Title
Evaluating Bottom of the Pyramid Projects
Presentation Type
Oral and/or Visual Presentation
Presenter Major(s)
Economics, International Business, Marketing
Mentor Information
Carol Sanchez, sanchezc@gvsu.edu
Department
Seidman - Management
Location
Kirkhof Center 2259
Start Date
13-4-2011 10:00 AM
End Date
13-4-2011 10:30 AM
Keywords
Social Science, World Perspective
Abstract
This project summarizes the literature about, and builds a theoretical framework that classifies, Bottom of the Pyramid (BOP) projects. BOP is a concept coined by the late Dr. C.K. Prahalad in his book, "The Fortune at the Bottom of the Pyramid." He argues that poverty can be reduced and eliminated through free markets, and that business is the best way to move people out of poverty. As is true with many buzzwords such as 'green' or 'organic,' it is not clear what a true BOP project entails. This project reviews the literature and learning about the BOP concept, provides a theoretical framework for classifying BOP projects, and using it, classifies dozens of projects which claim to be BOP.
Evaluating Bottom of the Pyramid Projects
Kirkhof Center 2259
This project summarizes the literature about, and builds a theoretical framework that classifies, Bottom of the Pyramid (BOP) projects. BOP is a concept coined by the late Dr. C.K. Prahalad in his book, "The Fortune at the Bottom of the Pyramid." He argues that poverty can be reduced and eliminated through free markets, and that business is the best way to move people out of poverty. As is true with many buzzwords such as 'green' or 'organic,' it is not clear what a true BOP project entails. This project reviews the literature and learning about the BOP concept, provides a theoretical framework for classifying BOP projects, and using it, classifies dozens of projects which claim to be BOP.