Evaluating Bottom of the Pyramid Projects

Presentation Type

Oral and/or Visual Presentation

Presenter Major(s)

Economics, International Business, Marketing

Mentor Information

Carol Sanchez, sanchezc@gvsu.edu

Department

Seidman - Management

Location

Kirkhof Center 2259

Start Date

13-4-2011 10:00 AM

End Date

13-4-2011 10:30 AM

Keywords

Social Science, World Perspective

Abstract

This project summarizes the literature about, and builds a theoretical framework that classifies, Bottom of the Pyramid (BOP) projects. BOP is a concept coined by the late Dr. C.K. Prahalad in his book, "The Fortune at the Bottom of the Pyramid." He argues that poverty can be reduced and eliminated through free markets, and that business is the best way to move people out of poverty. As is true with many buzzwords such as 'green' or 'organic,' it is not clear what a true BOP project entails. This project reviews the literature and learning about the BOP concept, provides a theoretical framework for classifying BOP projects, and using it, classifies dozens of projects which claim to be BOP.

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Apr 13th, 10:00 AM Apr 13th, 10:30 AM

Evaluating Bottom of the Pyramid Projects

Kirkhof Center 2259

This project summarizes the literature about, and builds a theoretical framework that classifies, Bottom of the Pyramid (BOP) projects. BOP is a concept coined by the late Dr. C.K. Prahalad in his book, "The Fortune at the Bottom of the Pyramid." He argues that poverty can be reduced and eliminated through free markets, and that business is the best way to move people out of poverty. As is true with many buzzwords such as 'green' or 'organic,' it is not clear what a true BOP project entails. This project reviews the literature and learning about the BOP concept, provides a theoretical framework for classifying BOP projects, and using it, classifies dozens of projects which claim to be BOP.