Representation of Cultural Models of Emotion in Media: A Comparison Between European- and Hispanic-American Children's books

Presentation Type

Poster/Portfolio

Presenter Major(s)

Psychology, Management

Mentor Information

Wolfgang Friedlmeier

Department

Psychology

Location

Kirkhof Center KC35

Start Date

11-4-2012 9:00 AM

Keywords

Culture, Media

Abstract

Children's books may provide important models of culturally appropriate emotions. Tsai, Louie, Chen and Uchida (2007) showed that the desired positive affective state varied between Taiwanese Chinese and European Americans books. This study aims to expand the study by Tsai et al. (2007) by including negative emotions, analyzing facial and posture features, and comparing European-American (EA) and Hispanic-American (HA) children's books. Given that Caucasians favor an individualistic emotion model, whereas Hispanic favor a relation emotion model (Friedlmeier, Corapci, & Cole, 2011), we expect that Caucasian books portray negative emotions more openly and overall a greater variety of emotions than Hispanic books. A content analysis was performed on illustrations in EA and HA children's books to assess facial expressions and body posture. Preliminary results point to ethnic differences, e.g., negative emotions occurred more often in EA books and happiness more often in HA books.

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Apr 11th, 9:00 AM

Representation of Cultural Models of Emotion in Media: A Comparison Between European- and Hispanic-American Children's books

Kirkhof Center KC35

Children's books may provide important models of culturally appropriate emotions. Tsai, Louie, Chen and Uchida (2007) showed that the desired positive affective state varied between Taiwanese Chinese and European Americans books. This study aims to expand the study by Tsai et al. (2007) by including negative emotions, analyzing facial and posture features, and comparing European-American (EA) and Hispanic-American (HA) children's books. Given that Caucasians favor an individualistic emotion model, whereas Hispanic favor a relation emotion model (Friedlmeier, Corapci, & Cole, 2011), we expect that Caucasian books portray negative emotions more openly and overall a greater variety of emotions than Hispanic books. A content analysis was performed on illustrations in EA and HA children's books to assess facial expressions and body posture. Preliminary results point to ethnic differences, e.g., negative emotions occurred more often in EA books and happiness more often in HA books.