Effects of Emotional vs. Logical Processing and Messages on Skin Cancer Risk Behaviors

Presentation Type

Poster/Portfolio

Presenter Major(s)

Psychology

Mentor Information

Amanda Dillard

Department

Psychology

Location

Henry Hall Atrium 102

Start Date

11-4-2012 9:00 AM

Keywords

Health

Abstract

The purpose of this study was to test the effects of different information processing and formats in communicating the risk of skin cancer. College student women who reported indoor tanning in the past were randomly assigned to read a narrative about a similar other or a bulleted list of facts about skin cancer. Both formats included the same factual information. Additionally, participants were randomly assigned to one of two instruction primes: they were asked to process information rationally (based on logic and reason) or experientially (based on emotions and experiences). We then tested the effects and interactions of these factors on knowledge about skin cancer, risk perception, and behavior intentions related to tanning in the future.

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Apr 11th, 9:00 AM

Effects of Emotional vs. Logical Processing and Messages on Skin Cancer Risk Behaviors

Henry Hall Atrium 102

The purpose of this study was to test the effects of different information processing and formats in communicating the risk of skin cancer. College student women who reported indoor tanning in the past were randomly assigned to read a narrative about a similar other or a bulleted list of facts about skin cancer. Both formats included the same factual information. Additionally, participants were randomly assigned to one of two instruction primes: they were asked to process information rationally (based on logic and reason) or experientially (based on emotions and experiences). We then tested the effects and interactions of these factors on knowledge about skin cancer, risk perception, and behavior intentions related to tanning in the future.