Faculty Scholarly Dissemination Grants

Title

Which are greater today, cultural or individual differences in customers? Research lessons for resorts to consider

Department

Hospitality & Tourism Management Department

College

College of Community and Public Service

Disciplines

Business

Abstract

Hospitality and tourism businesses work hard to understand their customers. Literature is replete with studies of segmentation, motivation, satisfaction and intentions to return. In this increasingly globalized environment international tourism is expected to grow, with resorts catering to larger numbers of foreign tourists. Thus it is increasingly important to understand the extent to which individual differences may be cultural, generational and/or gender specific.

Conference Name

2013 National Conference

Conference Location

Jacksonville, FL

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