Faculty Scholarly Dissemination Grants
Which are greater today, cultural or individual differences in customers? Research lessons for resorts to consider
Department
Hospitality & Tourism Management Department
College
College of Community and Public Service
Date Range
2013-2014
Disciplines
Business
Abstract
Hospitality and tourism businesses work hard to understand their customers. Literature is replete with studies of segmentation, motivation, satisfaction and intentions to return. In this increasingly globalized environment international tourism is expected to grow, with resorts catering to larger numbers of foreign tourists. Thus it is increasingly important to understand the extent to which individual differences may be cultural, generational and/or gender specific.
Conference Name
2013 National Conference
Conference Location
Jacksonville, FL
ScholarWorks Citation
Rood, A. Scott, "Which are greater today, cultural or individual differences in customers? Research lessons for resorts to consider" (2014). Faculty Scholarly Dissemination Grants. 785.
https://scholarworks.gvsu.edu/fsdg/785
