Event Title
The Effects of Mortality Salience, Need for Structure, and the Choice Environment on Consumers
Presentation Type
Poster/Portfolio
Presenter Major(s)
Psychology
Mentor Information
Todd Williams
Department
Psychology
Location
Henry Hall Atrium 90
Start Date
10-4-2013 10:00 AM
End Date
10-4-2013 11:00 AM
Keywords
Social Science
Abstract
The current research investigates the relationships between the level of perceived structure in the choice environment, personal need for structure (PNS), and novelty seeking in response to reminders of death. Study 1 assessed whether novelty seeking would increase among mortality salient participants when they perceived greater structure in the choice environment. Mortality salient individuals who were low in PNS sought more novelty when there was increased structure in the choice environment. Study 2 compared the presence or absence of partitioning on participants' desire to seek novelty. Results show that perceived structure of the choice environment was moderated by PNS when mortality salient. Study 3 examines how novelty seeking is moderated by perception of choice environment structure and level of existential anxiety. We predicted when mortality salient, high PNS individuals would decrease variety seeking in their day-today decisions.
The Effects of Mortality Salience, Need for Structure, and the Choice Environment on Consumers
Henry Hall Atrium 90
The current research investigates the relationships between the level of perceived structure in the choice environment, personal need for structure (PNS), and novelty seeking in response to reminders of death. Study 1 assessed whether novelty seeking would increase among mortality salient participants when they perceived greater structure in the choice environment. Mortality salient individuals who were low in PNS sought more novelty when there was increased structure in the choice environment. Study 2 compared the presence or absence of partitioning on participants' desire to seek novelty. Results show that perceived structure of the choice environment was moderated by PNS when mortality salient. Study 3 examines how novelty seeking is moderated by perception of choice environment structure and level of existential anxiety. We predicted when mortality salient, high PNS individuals would decrease variety seeking in their day-today decisions.