The Effects of Mortality Salience, Need for Structure, and the Choice Environment on Consumers

Presentation Type

Poster/Portfolio

Presenter Major(s)

Psychology

Mentor Information

Todd Williams

Department

Psychology

Location

Henry Hall Atrium 90

Start Date

10-4-2013 10:00 AM

End Date

10-4-2013 11:00 AM

Keywords

Social Science

Abstract

The current research investigates the relationships between the level of perceived structure in the choice environment, personal need for structure (PNS), and novelty seeking in response to reminders of death. Study 1 assessed whether novelty seeking would increase among mortality salient participants when they perceived greater structure in the choice environment. Mortality salient individuals who were low in PNS sought more novelty when there was increased structure in the choice environment. Study 2 compared the presence or absence of partitioning on participants' desire to seek novelty. Results show that perceived structure of the choice environment was moderated by PNS when mortality salient. Study 3 examines how novelty seeking is moderated by perception of choice environment structure and level of existential anxiety. We predicted when mortality salient, high PNS individuals would decrease variety seeking in their day-today decisions.

This document is currently not available here.

Share

COinS
 
Apr 10th, 10:00 AM Apr 10th, 11:00 AM

The Effects of Mortality Salience, Need for Structure, and the Choice Environment on Consumers

Henry Hall Atrium 90

The current research investigates the relationships between the level of perceived structure in the choice environment, personal need for structure (PNS), and novelty seeking in response to reminders of death. Study 1 assessed whether novelty seeking would increase among mortality salient participants when they perceived greater structure in the choice environment. Mortality salient individuals who were low in PNS sought more novelty when there was increased structure in the choice environment. Study 2 compared the presence or absence of partitioning on participants' desire to seek novelty. Results show that perceived structure of the choice environment was moderated by PNS when mortality salient. Study 3 examines how novelty seeking is moderated by perception of choice environment structure and level of existential anxiety. We predicted when mortality salient, high PNS individuals would decrease variety seeking in their day-today decisions.