Abstract

This in-class assignment was designed to get students started on gathering data required for their MKT 351 project, Consumer Based Marketing Insights Report. The students were required to divide into evenly distributed groups (with my assistance) and work within the databases I demonstrated during class to find data. The students selected one student from each group to report their findings.

Keywords

Business, Marketing, Databases, Access, Research, Data

Disciplines

Marketing

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Marketing Commons

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