Media Planning and Segmentation

Authors

Kim Ranger, Grand Valley State UniversityFollow

Abstract

This Powerpoint presentation focuses on databases that students will use to find information related to media planning and segmentation. Databases include: WINMO, SRDS Media Planning, Data-Planet, and WARC.

Keywords

Databases

Disciplines

Communication | Public Relations and Advertising

ScholarWorks Citation

Ranger, Kim, "Media Planning and Segmentation" (2020). Lesson Plans. 9.
https://scholarworks.gvsu.edu/access_lesson_plans/9