This study focused on how a migration context drives changes in attitudes and identity. We investigate the process of acculturation of Jewish survivors of the Second World War who immigrated to South of Brazil decades ago. This is a complex immigration because the immigrants who survived the Second World War were more vulnerable to experience stress of acculturation since most of them lost their families, homes, and everything but their lives. This research consisted in a documentary and discourse analysis of interviews made with Jewish survivors’ immigrants performed by the Jewish Cultural Institute Marc Chagall in Porto Alegre, Brazil. As results we found that immigrants have gone through a process of acculturation in which their ethnic identity gradually acquired new brands from a new social construction from this international migration to Brazil.
von Muhlen, B. K., & Strey, M. N. (2014). Brands of gender and acculturation in immigration process of Second World War survivors in southern Brazil. In L. T. B. Jackson, D. Meiring, F. J. R. Van de Vijver, E. S. Idemoudia, & W. K. Gabrenya Jr. (Eds.), Toward sustainable development through nurturing diversity: Proceedings from the 21st International Congress of the International Association for Cross-Cultural Psychology. https://scholarworks.gvsu.edu/iaccp_papers/135/