Leveraging User Experience Expertise for Engaging and Sustainable Social Media

Authors

Jon Jeffryes, Grand Valley State UniversityFollow
Kiersten Quilliams, Grand Valley State UniversityFollow
Cara Medvendenko, Grand Valley State UniversityFollow
Katie Alphenaar, Grand Valley State UniversityFollow

Keywords

Library Marketing, Social Media, User Experience

Disciplines

Library and Information Science | Marketing

Abstract

This presentation discusses an evolution of our staffing model that revived our library’s Twitter account, beginning with creating a sustainable workflow to allow for more engaging content by leveraging the expertise and creativity of front line user experience staff. We’ll discuss the entire evolution from having a single librarian generating content to this team-based approach, discuss missteps, and share the positive outcomes. Lastly, we’ll discuss meaningful assessment to ensure the identifying and transmitting of key messages frequently and effectively, and sustainable expansion into new social media platforms.

Comments

This presentation was given at the Library Marketing and Communications Conference in St. Louis, MO on November 13, 2019.

ScholarWorks Citation

Jeffryes, Jon; Quilliams, Kiersten; Medvendenko, Cara; and Alphenaar, Katie, "Leveraging User Experience Expertise for Engaging and Sustainable Social Media" (2019). Conference Proceedings. 13.
https://scholarworks.gvsu.edu/library_proceedings/13