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Submissions from 2021

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More than money: establishing the importance of a sense of purpose for salespeople, Valerie Good, Douglas E. Hughes, and Hao Wang

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Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface, Avinash Malshe, Douglas E. Hughes, Valerie Good, and Scott B. Friend

Submissions from 2020

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Beyond Warm Glow: The Risk-Mitigating Effect of Corporate Social Responsibility (CSR), Abhi Bhattacharya, Valerie Good, Hanieh Sardashti, and John Peloza

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Doing good when times are bad: the impact of CSR on brands during recessions, Valerie Good

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Understanding and Motivating Salesperson Resilience, Valerie Good, Douglas E. Hughes, and Alexander C. LaBrecque

Submissions from 2019

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When to Outsource the Sales Force for New Products, Valerie Good and Roger J. Calantone

Submissions from 1996

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How Mobil Stars Affect Restaurant Pricing Behavior, Michael J. Cotter and Wayne W. Snyder