How Mobil Stars Affect Restaurant Pricing Behavior

Authors

Michael J. Cotter, Grand Valley State UniversityFollow
Wayne W. SnyderFollow

Comments

Original Citation: Cotter, Michael J., and Wayne W. Snyder. "How Mobil Stars Affect Restaurant Pricing Behavior." Cornell Hospitality Quarterly 37, no. 2 (1996): 34-41.

ScholarWorks Citation

Cotter, Michael J. and Snyder, Wayne W., "How Mobil Stars Affect Restaurant Pricing Behavior" (1996). Peer Reviewed Articles. 1.
https://scholarworks.gvsu.edu/mkt_articles/1