Key Points

· The increasing emphasis by funders on strategic grantmaking and measurable outcomes may be a disincentive to support policy and advocacy work, because of the perception that outcomes can be difficult to assess.

· A tool for measuring impact can reduce the barriers to funding advocacy and policy work.

· The tool draws upon the literatures on evaluating advocacy and organizing, social capital building efforts, and return on investment approaches to evaluation.

· The tool was applied in two sites, where funders found it useful to understand advocacy impacts and learn how advocacy can enhance their grantmaking goals.

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