CAP 210 FUNDAMENTALS OF ADVERTISING: ADVERTISING AGENCY PROJECT
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Abstract
Takes learners through various tools with a local client in order to complete a target audience analysis (consumer profile). Students create a section of their plan book that presents relevant data to their clients for advertising purposes.
Keywords
access, data literacy, tools, Use information effectively to accomplish a purpose
Disciplines
Public Relations and Advertising
ScholarWorks Citation
Ranger, Kim L., "CAP 210 FUNDAMENTALS OF ADVERTISING: ADVERTISING AGENCY PROJECT" (2022). Handouts. 16.
https://scholarworks.gvsu.edu/access_handouts/16
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