CAP 495 Capstone, Audience Segmentation
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Abstract
Takes learners through various tools with an example corporate client in order to target and analyze an audience. By connecting demographics and psychographics to create a strategy for identifying, defining, & dividing a target market into sets or segments of consumers, businesses, or geographic areas with common interests, needs, & priorities, students can present relevant data to their clients for advertising or public relations.
Keywords
access, data literacy, tools, Use information effectively to accomplish a purpose
Disciplines
Public Relations and Advertising
ScholarWorks Citation
Ranger, Kim L., "CAP 495 Capstone, Audience Segmentation" (2022). Handouts. 15.
https://scholarworks.gvsu.edu/access_handouts/15
