Key Points

· This article describes an initiative designed to engage a broad cross section of Californians in the humanities. Initial findings from book reading groups were that participants were predominantly white, middle-aged women.

· Changing the type of programming to include poetry slams, photography, digital media, and writing programs broadened participation of various ages and ethnic groups.

· The location of the program also made a difference, with schools and community-based organizations drawing more diverse audiences than libraries.

Open Access