· This article describes an initiative designed to engage a broad cross section of Californians in the humanities. Initial findings from book reading groups were that participants were predominantly white, middle-aged women.
· Changing the type of programming to include poetry slams, photography, digital media, and writing programs broadened participation of various ages and ethnic groups.
· The location of the program also made a difference, with schools and community-based organizations drawing more diverse audiences than libraries.
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Nolan, C., & Mudge, A. (2009). Beyond the NPR Crowd: How Evaluation Influenced Grantmaking at the California Council for the Humanities. The Foundation Review, 1(2). https://doi.org/10.4087/FOUNDATIONREVIEW-D-09-00013